大手アパレルの上野商会(台東区)は9月4日、自由が丘南口にレディスセレクトショップ「B'2nd roit(ビーセカンド?ロイト)自由が丘店」(世田谷区奥沢5、TEL 03-5731-0961)をオープンした。(自由が丘経済新聞)
同社は1983(昭和58)年、自由が丘南口にメンズ&レディスのセレクトショップ「B'2nd 自由が丘店」(目黒区自由が丘1)をオープン。国内外から集めた独自の品ぞろえが特徴の老舗セレクトショップとして、ファッション感度の高い地元客を中心に長年支持されてきた。新店舗は、従来の店舗からレディス部門を独立させたもので、レディス単独店としては渋谷の神南レディス店に次ぐ2号店となる。
出店場所は、「B'2nd 自由が丘店」とは九品仏川緑道を挟んだ反対側にある路面店で、店舗面積は26坪。白を基調とした開放的な店内は、従来よりもゆったりとした動線を確保し、「リラックスできる雰囲気作りを目指した」と同店チーフの別府有希子さん。
店名は、フランス語で「まっすぐな生き方」を意味する「droit」と掛け合わせたものに。「年齢やブランド、トレンドにとらわれず、ご自分のスタイルでまっすぐに生きている女性のお客さまに上質なファッションを自由に楽しんでもらいたい」と、マニッシュやガーリーなどさまざまなテイストをそろえる。
今シーズンの主力商品は、イタリアの新進ブランド「GIORGIO BRATO」や「ISAAC SELLAM」のレザーアウター(11万円?)、日本のモード系ブランド「bajra」のニットジレ(3万7,800円)やサルエルパンツ(1万5,750円)、メンズテイストなジャケットなど。
シューズやアクセサリーも充実させ、イタリア「FAUZIAN JEUNESSE」のショートブーツ(5万7,750円?)や「Golden Goose」のスニーカー(3万8,850円)、天然石を使ったエスニックテイストの「Chan Luu」のピアス(1万円?)?ネックレス(5万円?)なども。
「自由が丘の店舗は地元の方からの認知も高く、20?40代と幅広い年齢層のお客さまにご来店いただいている。今後はそうした『自由が丘色』を強く出したラインを充実させていきたい」とも。
営業時間は11時30分?21時。
【関連記事】
自由が丘に「大人の男」ターゲットのセレクトショップ?「B'2nd」系列店(自由が丘経済新聞)
B'2nd
引用元:SEO対策 | 東大阪市
Amateurism
10 年前
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